(Philadelphia, Pa. November 7, 2019)-The National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, today announced it will improve the League’s ability to share real-time game highlights with its fans through a new partnership with Grabyo, the leading cloud-based video production, editing and distribution platform.
“As we continue to focus on enhancing the fan experience with our digital-first strategy, we realize the value of speed and ease of use in getting video to our fans wherever and however they are consuming content,” NLL Commissioner Nick Sakiewicz said. “This partnership gives us a best in class capability to meet those needs and fits perfectly with our plans to push the envelope in engagement with anyone who loves the speed and athleticism of our elite athletes.”
The content will be selected, curated, and published by a team of game night producer/editors and social media producers working across all League games.
“We have always seen lacrosse as a growth sport because of the demo of the audience and their high engagement rate across digital. The NLL is both best in class and the most successful business in the sport” said Michael Kelly, President, Americas at Grabyo. “Our cloud-based platform provides the ability to turn around premium quality video in real time, allowing NLL to reach and engage with fans across multiple platforms and devices.
The league will use Grabyo’s browser-based video platform to produce and share highlights, instantly across its social channels. The NLL will deliver clips optimized for mobile viewing, building on its fan-first digital strategy tailored to modern sports audiences.
The partnership will reduce the time and resources needed to build a meaningful content proposition across social media.
NLL fans will experience the new, in game highlights feature with the launch of the 2019-20 NLL season on November 29.
The NLL is North America’s largest and most premier professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29-percent increase from 2018 to 2019.
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About the National Lacrosse League
The National Lacrosse League (NLL) is North America's premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 13 franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England Black Wolves, New York Riptide, Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
Grabyo is the leading cloud-based video production, editing and distribution platform, equipping partners with the tools to manage agile video distribution strategies across all major social media platforms, mobile and OTT applications. Trusted by major publishers and rights holders such as Big Ten Network, Univision, Showtime, Major League Soccer, Sky Sports, Eurosport, Wimbledon, Real Madrid C.F., FC Barcelona, La Liga and The English Premier League; Grabyo’s SaaS platform is designed to help digital teams maximize their resources, with no additional software and limited training needed to utilize its browser-based tools. Grabyo has strategic partnerships across OTT, social media and broadcast including Twitter, Facebook, YouTube, Instagram, and Snap. Grabyo was a launch partner for Facebook Live, Periscope Producer, Twitter Amplify, and has delivered more than eight billion video views for partners in 2018.