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Tommy,
Great question! Too many answers.
Yes, the $5 ticket, was then, and is today, a vehicle that the Mammoth use to get people into the building for the first time. I would like to think that $5 ticket will never go away!!
We employed so many different ideas that we could fill an entire book with the strategies and vehicles we used to launch the team and continue to keep it strong.
Denver is an extremely active sports market but we beleive that we have find a solid mix to keep us successful.
First things first, it wasn't about one or two people, it was about an entire team of people at Kroenke Sports that bought into the Mammoth and helped to bring it to the market place. Most importantly, it is a great product, the sport is outstanding and the players are the ones that make that happen, all the credit should go to them.
All the rest falls into place when you have a great product to sell. I am sure that might be a novel concept in your sports marketing class, rarely does that class start with the statement "first, start with a great product with amazing athletes that are real people".
The other thing that we believe in very strongly here is that we will try anything once, you never know, it might work. You can't be afraid to think outside the box, pardon the pun!!!
The hardest part about marketing the Mammoth is trying to figure out where the game ends and the show starts. We fully believe the sport could stand on its own but we constantly want to entertain so that when you walk out of the Pepsi Center after a Mammoth game you feel totally exhausted and exhillirated at the same time. Tough goal to achieve but we try every day.
Great question!!! Let me know how the class goes!
Steve
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