Grant to Become Face of EyeBlack Lacrosse
EyeBlack, the company that started a sports revolution by combining logos, phrases and bible verses with EyeBlack, announced they have signed a multi-year partnership deal with Colorado Mammoth forward John Grant, Jr., making him the face of EyeBlack Lacrosse. EyeBlack will be creating a custom John Grant, Jr. product line and his image will be used for the company’s lacrosse retail sets. The partnership with Grant furthers EyeBlack’s growth within the sport of lacrosse.
“John Grant, Jr. is one of the most talented lacrosse players in the sport’s history and proves that hard work, dedication and commitment is key to long term success. He personifies our motto “Play Tough, Play Smart,” said EyeBlack’s president and founder Peter Beveridge. “EyeBlack has always been involved with lacrosse, but with this partnership we are aiming to bring our impact and presence in the sport to a new level.”
Grant joins EyeBlack’s growing list of ambassadors that includes professional athletes such as Chicago Bears’ linebacker Brian Urlacher, softball star Jennie Finch, professional tennis player Bethanie Mattek-Sands and WWE Hall of Famer Shawn Michaels. He becomes the first lacrosse player to partner with EyeBlack.
“EyeBlack creates a great product that combines glare reduction and representing my team. Lacrosse is about teamwork and EyeBlack is all about team unity and producing a world-class product. This gives me an edge on the field and completes my uniform,” said Grant. “This is a great partnership for me and I look forward to serving as the ambassador for EyeBlack in the sport of lacrosse. Its functionality works for players of all ages and skill levels, and the fact that fans can sport EyeBlack in support of their favorite team is a great motivator on the field.”
Grant was the NLL Rookie of the Year in 2000, and won his second league MVP award earlier this month. His 116th point of the regular season on April 28 set a new NLL single-season record.
Internationally, Grant has been a fixture on the Canadian National Lacrosse team since 1998. In 2006, Grant helped lead Team Canada to an historic win in the ILF World Lacrosse Championships. He led the tournament in points and assists earning an All-World selection.
For more information about EyeBlack, visit www.EyeBlack.com or visit its Facebook page (www.facebook.com/EyeBlackRevolution).